Bean Bear is an on-the-go coffee that blends bold flavours with natural ingredients to energize your day; no sugar crashes or artificial jitters here. Whether you’re shaking off the morning grogginess or powering through your afternoon, Bean Bear is here to break you out of hibernation.

BEAN BEAR

Logo Design, Branding, Packaging Design, Illustration

BRIEF

Create branding and 2D packaging for Bean Bear, an on-the-go coffee company.

SOLUTION

Rounded edges are used throughout the design, including the logo type, mascot illustrations, and label shape to create a homely look.

A friendly bear mascot was implemented in both the logo and label design. This creates a cute, recognizable character for consumers to connect with. Real images contrast against the illustrations to highlight the natural ingredients of the product & make their flavours quickly understood at a glance.

A nature-inspired colour palette containing warm, less saturated shades were chosen to stand out against competitors in this space while maintaining its approachable spirit.

"Manners" by Passion Pit | Cover Redesign