Bean Bear is an on-the-go coffee that blends bold flavours with natural ingredients to energize your day; no sugar crashes or artificial jitters here. Whether you’re shaking off the morning grogginess or powering through your afternoon, Bean Bear is here to break you out of hibernation.

BEAN BEAR

TASKS

Logo Design, Branding, Packaging Design, Illustration

Create branding and 2D packaging for Bean Bear, an on-the-go coffee company.

A friendly bear mascot was implemented in both the logo and label design. This creates a cute, recognizable character for consumers to connect with. Real images contrast against the illustrations to highlight the natural ingredients of the product & make their flavours quickly understood at a glance.

A nature-inspired colour palette containing warm, less saturated shades were chosen to stand out against competitors in this space while maintaining its approachable spirit.

BRIEF

SOLUTIONS

A glass bottle containing a coffee beverage spinning to show off the label, which reads "BEAR BEAR, CINNAMON COLD BREW-TO-GO" with a brown bear drawing holding cinnamon sticks. The label is beige and the background is dark brown.
A glass bottle containing a coffee beverage spinning to show off the label, which reads "BEAR BEAR, VANILLA HONEY LATTE-TO-GO" with a white bear drawing holding a honey wand. The label is green and the background is yellow.
A glass bottle containing a coffee beverage spinning to show off the label, which reads "BEAR BEAR, PEPPERMINT MOCHA LATTE-TO-GO" with a red bear drawing holding a candy cane and a chocolate square. The label is beige and the background is red.
The left side of the page displays the fonts used: Beastly is a block serif and Poppins is a sans-serif. A colour palette on the right side of the page contains beige, mustard yellow, red, dark green, and dark brown.
The BEAN BEAR wordmark logo, with the 'A's having a bean and a bear head in them. One has a beige background and dark brown letters, one has a dark brown background and beige letters, one has a red background and beige letters, and one has a dark gre
BEAN-BEAR-DECK-08.jpg
A coffee beverage label, which reads "BEAR BEAR, PEPPERMINT MOCHA LATTE-TO-GO" with a red bear drawing holding a candy cane and a chocolate square. The label is beige and the background is dark chocolate.
A coffee beverage spinning to show off the label, which reads "BEAR BEAR, CINNAMON COLD BREW-TO-GO" with a brown bear drawing holding cinnamon sticks. The label is beige and the background is yellow.
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