Zeal is a health-conscious soda brand that offers refreshing, naturally flavoured, probiotic-infused carbonated beverages.

ZEAL NATURAL  SODA

TASKS

Logo Design, Branding, Packaging Design

Create branding for Zeal, along with packaging for cans and 6-pack cases.

The logo features a smile with a star eye, symbolizing joy, energy, and a zest for life. The word mark has a wave connecting the “E” and the “A” to show it’s a beverage while using an organic curve to communicate its use of natural ingredients.

Using a bright colour palette emphasizes the energetic and fun aesthetic of the brand. The cooler tones highlight the refreshing nature of the soda, perfect for cooling off on a hot day.

The primary font accentuates the funky look Zeal was looking for. The secondary font appears as organic, handmade shapes, communicating the idea of natural ingredients.

BRIEF

SOLUTIONS

A gif cycling through cans with different flavours and designs. One is a dark green can with bright pink and bright light green details. One is a purple can with orange and red details. One is a bold blue with yellow and lavender details.
A brand board showing the Zeal logo in blue and pink on light and dark backgrounds. The Zeal logo mark is on the right, half smiley face with a star eye, in various colour combinations.
The image displays the fonts used: Misto Regular is a display font and Poleno Medium is a block-like sans-serif.
Can mockups for Zeal Soda. A Raspberry Lime flavour in a dark green can with bright pink and green typography. The can design has large pink type with a curved line and star detail, Raspberry Lime”in stacked pink text. The left side of the page shows
Packaging for a 6 pack of Elderberry Lemon cans with one can outside of the cardboard sleeve. The can and packaging design has a dark blue base with large yellow type with a curved line and star detail, "Elderberry & Lemon” in stacked yellow text wit
Packaging for a 6 pack of Grapefruit & Cherry cans with one can outside of the cardboard sleeve. The can and packaging design has a dark purple base with large orange type with a curved line and star detail, "Grapefruit & Cherry” in stacked orange te
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